CHAPTER 18: PERSUASIVE SPEAKING

Persuasive speaking modifies thoughts, feelings, and actions. The purpose is to change listeners. Effective persuasion skills are needed in today’s environment. Thought and action is the purpose of persuasion. Persuasion speeches focus on facts, values, and policies. Three types of persuasive speeches are proposition of facts, proposition of value, and proposition of policy. Proposition of facts speeches include what is or what is not. The degree of good or bad is covered by proposition of value. Proposition of policy speeches focuses on what should be. Persuasive process involves attempts to alter beliefs, behaviors, and attitudes. During persuasion, individuals choose to act differently.